Reclama Volunteers – Pepsi Max - Video Clip
December 22, 2008
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Pepsi Max, similar to its forerunner Pepsi Edge, is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to regular Pepsi and Diet Pepsi.
Recent UK/Australia Pepsi Max television advertisements have featured the taglines "Maximum taste, no sugar" and "Don’t worry, there’s no sugar." Some have incorporated extreme sports and video games such as Motocross Mania in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for Mountain Dew (a drink not available in the UK), rebranded as "Live life to the Max".
Coca-Cola Zero, a sugar-free cola from the Coca-Cola Company, is marketed in a similar manner. In the UK some Coke Zero advertising alluded to Pepsi Max, leading to a robust counter-campaign by Pepsi directly extolling the virtues of the concept of "maximum" over that of "zero."
Titlu reclama : Volunteers – Pepsi Max
Companie & Brand : Pepsi Max
Categorie reclama video :Beverages
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